Out of all the tools the average content marketer uses, 47% of them are for SEO tracking and analytics.Ĭontent marketers look at an average of 3–4 SEO software tools (although the highest response reached 14). Most content marketing tools focus on data If I find it’s more of a ‘nice to have,’ I probably dump it.” 2. If it’s ingrained in my process, I keep it. When deciding what tools to keep, Brendan Hufford of SEO for the Rest of Us, asks a straightforward question: “Whether I need it in my daily or weekly activities. The top writing and editing tools, shown in the chart below, are all web-based products (although Hemingway also has a paid desktop tool.). Several of the analytics tools are installed as browser extensions and CMS plugins, and almost all writing and editing tools run straight from your browser.
Quick access is an important feature of the tools used most by content marketers.
Each product integrates seamlessly with one another, and can be accessed by anyone on your team through multiple devices. What makes Google products so popular is convenience. 15% communicate through Google Meet, Hangout, or Chat.60% write and edit articles on Google Docs.57% get data from a mix of Google Analytics, Search Console, and/or Keyword Planner.Not just for analytics and search data, but also for writing and communicating within teams. Google products are also a fixture in most content marketing teams. Within these categories, the names that came up most often were Ahrefs, SEMRush, Moz, Grammarly, Hemingway, Slack, Trello, and Asana. We see how all the tools used by content marketers break down into the three categories. Tools for team management and communication.Tools for research and analysis (SEO, keywords).To get a better idea of where content marketing tools are used, I divided them into three categories: Most content marketers use between 8-12 software tools on a regular basis, which makes sense when you consider all the different areas in a content marketing strategy. Content marketers use a lot of toolsĪn average of nine, in fact. “A tool worth keeping is one that will have a positive impact on my productivity and move me toward my goals.”īelow are the three things I learned from exploring today’s content marketing toolbox (as well as a list of the all the mentioned content tools): 1. For others, it’s how they enable me to do my best work and keep me organized,” explains Hannah Wiginton, a content writer and marketer. “For some tools, it’s the level of customization offered. After sifting through them, what was most interesting wasn’t just the individual tools, but how marketers used the tools in combination. In less than a week, there were 105 submissions with mentions of about 50 unique content marketing tools. My research process was simple – I posted a three-question survey to two different content marketing groups. Out of all the options, which ones are mainstays on a content marketer’s screen? Instead of a “best of” list (Brian Dean already has a great one), I wanted to know the exact tools marketers rely on to achieve their goals. Whether it’s analyzing keywords, tracking page views, or coming up with the catchiest headline, there’s a tool to help get the job done.īut what are content marketers actually using?
#Ultimate content marketing toolkit full
Now, as a content marketing manager, my toolkit is full of programs that go way beyond grammar and spell checks. (The first ones I remember using were Capitalize My Title and Clearscope.) During the year I spent as a freelancer, each company I wrote for had their own set of preferred content tools. I’d jot down notes on paper during interviews, and then type everything out as soon as I got to my laptop.Īs almost all publishing moved online, so did everything else – brainstorming, proofreading, sharing notes, etc. When I first started as a writer, the only “content marketing tool” I used was Microsoft Word.
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